Spatially is bringing to market an entirely new way to think about locations. The potential for its technology is massive and its vision extends well beyond its current franchise business customers. This exciting new frontier lacks not only competitors but also a language for describing spatial dynamics.

337 worked with Spatially to create clarity from the madness. We took the Spatially management team through our Brand Messaging workshop to identify their core value proposition, short-term and long-term goals, as well as potential challenges.

We crafted a messaging strategy that focuses on the first family of products that will launch over the next few years. Our goal was concretely communicate the advantages of the product while building a linguistic framework around spatial dynamics that can shift to encompass their broader goals as Spatially launches more products.

With a business to business launch in mind, 337 created a visual strategy that melds the founder’s spirit of scientific pioneering with the approachability of the simplified messaging. We created a logo that alluded to a map and played with space in a 3-dimensional way and used high contrast colors to boldly underscore our messaging.

With a successful launch of their new brand, Spatially asked Loft to design their website to get the word out about their mission and the coming Beta release their first product.

We developed a concept that broke down the three core functions of the product and created a visual method for explaining them through subtle animation and pop-ups. 

The site led to an evolution of the brand to incorporate the multi-tonal illustrations and more bright colors.

We are currently leveraging our understanding of Spatially’s mission and customers to develop the user experience of their web service Spatially Sites.